Job Overview: We are seeking a dynamic and creative Social Media Marketer to lead our social media efforts for our eVisas business. The ideal candidate will be responsible for developing and implementing effective social media strategies to increase brand awareness, engagement, and follower growth across all major social media platforms, including YouTube, Facebook, LinkedIn, Instagram, and TikTok.
Key Responsibilities:
- Brainstorming & Research:
- Conduct research to identify the latest trends, audience preferences, and best practices across social media platforms.
- Generate innovative content ideas tailored to each platform.
- Content Strategy & Planning:
- Develop and manage a monthly content calendar, ensuring consistency in brand messaging and visual identity.
- Create compelling content that resonates with our target audience, including posts, stories, videos, and other media.
- Collaborate with the creative team to produce high-quality visuals and multimedia content.
- Community Engagement:
- Monitor social media channels to respond to comments, messages, and mentions in a timely and professional manner.
- Foster a positive community by engaging with followers, influencers, and industry partners.
- Analytics & Reporting:
- Track and analyze social media performance metrics, including follower growth, engagement rates, and conversion rates.
- Prepare regular reports to evaluate the effectiveness of social media strategies and make data-driven recommendations for improvement.
- Growth & Optimization:
- Implement strategies to increase followers, engagement, and brand visibility.
- Experiment with new social media features and tools to stay ahead of the competition.
- Platform Management:
- Oversee daily management of our social media profiles on YouTube, Facebook, LinkedIn, Instagram, and TikTok.
- Ensure content is optimized for each platform’s unique audience and format.
Qualifications:
- Proven experience as a Social Media Marketer or similar role.
- Strong understanding of social media platforms, their algorithms, and best practices.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate innovative content ideas.
- Proficient in social media analytics tools.
- Ability to work independently and as part of a team.
- Knowledge of eVisa or travel industry is a plus.
How to Apply: Interested candidates should submit their resume, portfolio, and a brief cover letter detailing their experience and approach to social media marketing.
Join us and help shape the digital presence of a leading eVisa processing company!