Cookie Policy
1. Introduction & Scope
This Cookie Policy explains how TravelRox ("we," "us" or "our") uses cookies and similar technologies on the TravelRox website (the "Site"). It also explains how you can manage your cookie preferences and provides information about your rights. This Policy is meant to be read alongside our Privacy Policy, which describes how we handle personal data collected through cookies and other means. By continuing to use our Site, you agree to the use of cookies as described in this Policy unless you adjust your preferences.
Cookies are small text files placed on your device when you visit a website. They store information about your visit, enabling websites to remember your actions and preferences over time. Cookies help websites function properly, enhance security, improve user experience and deliver personalized content.
This Policy applies to the TravelRox Site and any subdomains or associated web applications under our control. Because cookie laws differ by region, we include information about regional requirements (such as the EU General Data Protection Regulation and UK and EEA rules) and how they apply to you.
2. What Are Cookies and Similar Technologies?
Cookies are text files stored in your web browser when you visit a website. They may be first-party cookies, set by the website you are visiting, or third-party cookies, set by other domains such as analytics providers, advertising networks or embedded services. First‑party cookies help sites recognize you when you return and enable core functions; third-party cookies allow other companies to collect information about your browsing behavior across multiple sites.
Other technologies that serve similar purposes include:
- Local Storage / Session Storage: Browser-based storage mechanisms used to remember settings or keep sessions active.
- Pixel tags / Web beacons: Tiny graphic images or code snippets embedded on a page or email that notify us when you have viewed content.
- Server logs: Files that record details about your device, browser, IP address and pages visited for site administration, analytics and security.
We collectively refer to these technologies as "cookies."
3. How We Use Cookies
TravelRox uses cookies for several purposes. Depending on your region and browser settings, we may use cookies to:
- Operate and secure the Site – Cookies enable core site functions such as authentication, session management, load balancing and security. Without these cookies, the Site cannot function properly.
- Remember your preferences – Cookies save your language, region, accessibility settings and other preferences so that the site responds in a personalized way when you return.
- Measure performance and analytics – Cookies and similar technologies help us understand how users interact with the Site (e.g., number of visitors, pages visited, device type) and identify areas for improvement. Analytics cookies typically aggregate data to avoid identifying individuals.
- Support marketing and advertising – Where permitted by law and with your consent, we may use cookies to measure the effectiveness of marketing campaigns, deliver targeted advertisements and build anonymized audience segments.
- Enable social sharing and embedded content – Some cookies support social-media sharing features or embedded services (such as maps, chat widgets, or payment processors) that may set their own cookies.
4. Types of Cookies We Use
Our Site may use a combination of the following categories of cookies. The categories reflect definitions provided by cookie regulators and privacy frameworks:
4.1 Strictly Necessary Cookies
These cookies are essential for you to browse the website and use its features, such as accessing secure areas, maintaining user sessions and protecting the Site against bots and abuse. These cookies cannot be disabled through our cookie banner and do not store personal data. However, you can remove them via your browser settings, though certain services may not function correctly if you do.
4.2 Functional Cookies
Functional cookies remember choices you make (such as language, region and accessibility settings) and provide enhanced or customized features. They may also remember whether you have already consented to cookies, so you do not need to set preferences every time. Disabling these cookies may result in a less personalized experience.
4.3 Performance & Analytics Cookies
Performance cookies collect information about how you use the Site (e.g., which pages you visit, how often and which functions you interact with). We use this data to improve performance, diagnose technical problems and better understand user behavior. Data from these cookies is usually aggregated, meaning it does not identify you. In jurisdictions requiring consent, analytics cookies will be disabled until you opt in.
4.4 Marketing & Advertising Cookies
Marketing cookies help deliver advertisements that may be more relevant to your interests. They also allow us and our partners to measure the effectiveness of ad campaigns and build anonymized audiences. These cookies collect data about your online activity and may be set by third-party advertising networks. Marketing cookies are used only with your explicit consent where required by law.
4.5 Statistics/Analytics Cookies
Statistics cookies record metrics like the number of visitors, unique visitors, pages viewed, visit sources and time spent on the site. They help us analyze what works and what doesn't. Information collected by these cookies is aggregated and used solely to improve our service. They may also assist in detecting and preventing fraudulent activity.
4.6 Preferences Cookies
Preferences cookies store your settings and preferences (such as language and layout) to provide a consistent experience on subsequent visits. Without these cookies, certain user-preference features will not be remembered.
4.7 Other Cookies & Local Storage
Other technologies such as HTML5 Local Storage and Session Storage help us maintain your session or remember your preferences without relying on traditional cookies. Pixel tags and web beacons allow us to measure engagement with emails, track conversions and understand how visitors use our pages.
5. Examples of Cookies Used
The specific cookies we use may change over time. Typical examples include:
- Session identifiers: Unique IDs that maintain your session across pages. These are usually deleted when you close your browser.
- Load-balancing cookies: Tokens used to distribute traffic across servers and ensure reliability.
- Security tokens: Cookies used to detect bots and protect the site from abuse (e.g., reCAPTCHA, which uses essential security cookies).
- Language preferences: Cookies that remember the language you selected on previous visits.
- Analytics cookies: Cookies that track page performance, visit frequency and navigation paths.
- Advertising cookies: Cookies that measure marketing campaign success and build anonymized audiences.
For a current list of cookies used by TravelRox, including names and lifetimes, please review the cookie preferences panel or contact us at legal@travelrox.com.
6. Consent & Regional Requirements
We comply with international cookie laws, including the EU ePrivacy Directive and General Data Protection Regulation (GDPR). These laws require that we obtain consent before placing non‑essential cookies on your device. Accordingly:
- Non-essential cookies (analytics, marketing, preferences) are activated only after you provide consent. On your first visit to the Site in applicable regions, you will see a cookie banner that allows you to accept all cookies, reject non-essential cookies or customize your preferences. You may withdraw or update your consent at any time through the cookie preferences panel.
- Strictly necessary cookies remain active regardless of consent, as they are required to deliver our services and secure the Site.
- Affirmative action: Consent must be given through affirmative action (such as clicking "Accept Cookies"). Silence or continued use of the site in the EU/EEA cannot be interpreted as consent.
7. Managing Cookies and Your Choices
You have several options to manage or delete cookies:
- Cookie Preferences Panel: Use the banner or panel on our Site to enable or disable categories of cookies. You can change your preferences at any time.
- Browser Settings: Most web browsers allow you to manage cookies through settings. You can block or delete cookies or set your browser to alert you when cookies are being placed. For example:
- Chrome: Settings → Privacy and security → Cookies and other site data.
- Safari: Preferences → Privacy → Manage Website Data.
- Firefox: Options → Privacy & Security → Cookies and Site Data.
- Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies.
- Blocking some cookies may limit certain features and functionality.
- Global Privacy Control (GPC) and Do Not Track (DNT): We treat browser signals enabled by the Global Privacy Control (GPC) as an opt‑out request for targeted advertising in applicable jurisdictions. We currently do not respond to Do Not Track (DNT) signals because no industry-standard definition exists.
- Third-Party Opt-Out Programs: Many third‑party advertising companies participate in industry-sponsored opt‑out programs, such as the Network Advertising Initiative (NAI). You can opt out of targeted advertising by NAI members via their opt‑out page or by using tools provided by the Digital Advertising Alliance.
Please note that disabling cookies does not affect other forms of data collection described in our Privacy Policy (such as voluntary forms or server logs). Cookie preferences are browser-specific; you may need to set preferences individually across different devices or browsers.
8. Third-Party Cookies & Embedded Services
TravelRox uses third‑party services to enhance our Site. These services (e.g., analytics providers, advertising partners, payment processors, maps, chat widgets, social-media plugins) may place their own cookies on your device. We do not control the cookies used by these third parties and are not responsible for their privacy practices. We encourage you to review the cookie policies of these third parties. Data collected by third‑party cookies is subject to their respective policies and may be used to personalize advertising or measure usage.
9. Cookie Duration & Retention
Cookies have different durations:
- Session cookies are temporary and are deleted when you close your browser.
- Persistent cookies remain on your device for a set period, which may vary from a few hours to several months. For example, non-essential cookies may last from one day to thirteen months, while analytics cookies may be active for up to 24 months.
Our cookie preferences panel provides more detailed information about the exact lifetimes of individual cookies. We review our use of cookies periodically and update their lifetimes as necessary.
10. Pixel Tags, Web Beacons and Server Logs
We may use pixel tags, web beacons and server logs to collect additional information about your interactions with our Site and emails. Pixel tags allow us to determine whether you have opened an email or completed a specific action on our site. Server logs record information about your device, system settings, browser, and IP address to improve security and monitor site performance. This information is processed in accordance with our Privacy Policy and is used for internal purposes such as site administration, fraud prevention and analytical reporting.
11. Your Privacy Rights
Some of the data collected via cookies may be considered personal data under applicable laws, such as the GDPR. Your rights regarding personal data are described in our Privacy Policy and may include rights to access, correct, delete, object to or restrict processing, and request data portability. To exercise these rights, please contact us using the details below. We will respond in accordance with applicable law and may request verification to protect your data.
12. Updates to This Cookie Policy
We may update this Policy as technologies evolve or regulatory requirements change. Material changes will be highlighted on our site or notified via other channels. The "Last Updated" date at the end of this Policy indicates when it was last revised. Continued use of the Site after updates constitutes acceptance of the updated Policy.
Contact Information
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
Last Updated: January 12, 2026